The singer-songwriter has tried on mildly different personas per size in tandem with each album, but has, at her core, stayed true to her core feminine, slightly twee aesthetic-may the oxfords always prevail. A lapsed Swiftie myself, much of my knowledge base skews toward the earlier eras. The result of 2014 Tumblr is evident all over the internet today. Think: breathing Halloween-style life into an allusive song lyric or dressing as a character from a 2014 music video. The 2014 Tumblr aesthetic acts as the antithesis of today’s climate of inclusion and diversity. Some Swifties have ventured further, referencing niche moments in the pop star’s sartorial history. A fashion look from February 2014 featuring sports t shirts, real leather jackets and spanx pantyhose. That well-worn Fearless era outfit equation seems to dominate-you know her, you love her, you can buy her on Amazon-but it’s not the only one. And for Swifties in particular, their tribal garb seems to consist of a sparkly dress and cowboy boots. In addition to singing the lyrics to every song back to Ms.
And with concerts of this scope (i.e., Harry Styles, Beyoncé, etc.), fans are there to participate. (We all vicariously saw the rain in Philly, Ice Spice at MetLife). At this point, I believe every Instagram following now expands to include someone updating us via stories from every single concert location. Creators are embracing Tumblrcore in a way that celebrates both its nostalgia and cringe - with users sharing things they posted on Tumblr with the same exuberant shame usually reserved for a song you wrote when you were 14 or for an embarrassing diary entry.If you’ve opened the internet, any form of social media, or have merely left your home in the past few months, you’ll know that Taylor Swift’s Eras Tour is upon us. The hashtag #tumblr2012 has only 1.1 million views. Nevertheless, the hashtag #2014tumblr currently has 68 million views, which dwarfs #2013tumblr with 2.5 million views. The return of the 2014 Tumblr girl’s style comes in tandem with the renewed appreciation for the indie sleazecore aesthetic, which became prominent in the early 2000s (think American Apparel ads). In an informal poll of eight of my 27-29-year-old friends, every single person listed 2010-2012 as peak Tumblr era, which for me, was between junior year of high school and freshman year of college - a time when I religiously updated my Tumblr “Chaos Is A Friend Of Mine,” to quote Bob Dylan with Blind Pilot lyrics and photos of “and in that moment, we were infinite” tattoos in typewriter font. It’s unclear why 2014 Tumblr is trending, as opposed to some of its earlier heyday years before it was purchased by Yahoo in 2013. It was only a matter of time before knee socks over fishnets and Perks of Being A Wallflower-core floated back into our orbit, because when it comes to the rapidly increasing wheel speed of the trend cycle - which used to be every 20 or so years, but now is apparently as short as seven - nothing is sacred. It’s time to plug in your copper string lights, cue up The 1975 and get Zooey Deschanel bangs again: TikTok has come for 2014 Tumblr nostalgia.
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